ABOUT US

~ Our story ~

THE PRETTY EASY CAFE

Our story began in 2007.

Back then we were a distributor of our own Pretty Easy coffee, tea, fiber and collagen nutritional functional beverages. Setting up Pretty Easy Cafe is a natural extension of our business providing convenience, serving nutritious healthily delicious beverages and foods to everyone.

Pretty Easy Cafe is the world’s 1st Diabetic-Friendly Cafe with 40 over dishes and drinks to have the Healthier Choice Logos awarded by the Health Promotion Board (HPB).

To maintain a healthy lifestyle, it’s Pretty Easy!

FOUNDING PHILOSOPHY

Using the most effective, safe and cost saving way to improve one’s health and youth.

MISSION STATEMENT

Create products that are easy to use and greatly improve one’s health and remain youthful everyday.

VISION STATEMENT

Reflecting confidently and healthily from inner to outer self in everyday life.

OUR CORE VALUE

Integrity

Respect

Innovation

Innovation

Commitment

Commitment

Consistency

Accountability

PRETTY EASY FOUNDERS STORY

HANS KOK & ANGEL LEE

We have been in this beauty and health industry for more than 20 years, our experience and understanding of customers’ needs are in better position in serving our customers. Co-founder Angel is a Certified Nutritionist, Diet Planning & Weight Loss Expert and Health & Nutrition Life Coach. Angel is professionally beauty trained in facial treatments, massages, manicure, pedicure, tattooing and many more beauty related services since 1998. Angel together with Co-founder Hans set up 2 beauty spas in 2001 operating till 2011 before focusing more on research & development on skincare and functional foods & beverages. We created and own 5 Singapore brands – DR. KEITH CHRYSLER, PRETTY EASY, SKIN FACTOR, COLOR MINERALS & WONDER SYSTEMS.

We founded PRETTY EASY in 2007 believing in improving people’s health by introducing functional beverages into everyone’s daily life. We developed Nutri Cafe Fit Cappuccino, VG Power fiber, Nutri Green Tea Gold Teh Tarik & Collagen Milkshake as a daily nutritious functional drink suitable for everyone including Type 2 diabetics. We helped improve many people’s health and we thought that we should do even more to benefit more people. In 2018, we decided to open PRETTY EASY CAFE to introduce our products to more people and serve healthier choice foods to help beat diabetes and reverse prediabetes.

OUR FIVE FOUNDING PRINCIPLES

Our parent company, Reflections Cosmetology Pte Ltd was founded in 2000 because we care — we care about the environment, we care about the health of our nation, the economy, the health of our communities, and we care about you. From the beginning, our company was built on our Five Founding Principles which we rely on to guide all our business decisions. They exemplify our deep commitment to our customers and the communities we serve. They were established to help guide and empower all of us to lead healthier, more vibrant lives.

NUTRITION EDUCATION

We are dedicated to providing Nutrition Education to our communities. Empowering our customers to take charge of their lives and their health is the foundation upon which our business is built. 

QUALITY

We are committed to Quality. Every product on our shelves must go through a rigorous screening and approval process.
 

AFFORDABLE PRICES

We are committed to providing the highest quality products at Always Affordable Prices. We work diligently to secure the best possible pricing so that everyone can afford to take care of their health and buy quality natural and organic products.   

COMMUNITY

We are committed to our Community. We work hard to support the health and wellbeing of our communities.
 

“Be the change that you wish to see in the world.” – Mahatma Ghandi

COMMITMENT

The Pretty Easy® brand has always provided better choices to our customers and as an established leader in the quick service restaurant (QSR) industry. We are committed to offering a variety of nutritious products and continuously working to improve our menus and the nutritional benefit of our food.

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